Feb 7, 2022
Peter Goodwin is the founder and CEO of Groove
Life. As an adventure guide, he realized his lifestyle
demanded gear that could keep up. After selling a wilderness
retreat that he had built with his own hands and fueled by the
desire to design premium, innovative products that were backed by
unbelievable customer service, Groove Life was born.
Working in a freezing garage in Port Alsworth, AK, Peter worked relentlessly for six months trying to perfect the original Groove Ring. Having no idea what success this would eventually bring, his only focus was to somehow provide for his growing family.
A move to Tennessee and a few years later, Groove Life now employs over 200 people and produces adventure-inspired outdoor lifestyle product lines.